Over the years we have ceaselessly developed our expertise in whisky while continually exploring other categories, from rum to cognac, calvados, armagnac, mixology, sake, beer and wine, as well as other universes, from publishing to education and organising Whisky Live Paris. We are bolstered by a team of enthusiasts in contact with experts from around the world and have even expanded our skills to include the creation and production of spirits.
La Maison du Whisky today counts three stores in Paris where we welcome enthusiasts every day — Rue d’Anjou, Carrefour de l’Odéon and Rue Tiquetonne — as well as the Golden Promise Whisky Bar and a location in Singapore, whose branch celebrated its 16th anniversary this summer. The launch of our website whisky.fr 25 years ago reflects another aspect of La Maison du Whisky, which is now continuing to help grow the spirits world through the online platform The Avant Gardists, dedicated to local, craft and innovative brands. This platform’s launch in April also echoed that of EcoSpirits, a pioneer in eco- responsible spirits distribution, which you can learn more about in this catalogue.
The selection found in these pages reflects the full diversity of La Maison du Whisky. It can be seen in our own ranges and limited editions, of which there are many this year, permanently creating connections with other universes, such as photography, design, painting, literature and gastronomy.
Our latest collection, Antipodes, pays tribute to contrasts and opposites through spirits sourced from across the globe. It brings together very young blends and extremely old and rare vintages, historic producers and craft distilleries, iconic ranges and niche brands, little-known categories and highly anticipated bottlings… We have taken pride in showcasing the duality found in styles and profiles — peated and unpeated versions, cask strength and reduced-strength bottlings, sherry and bourbon cask maturation, fresh cane juice and molasses — playing on the infinite nuances and pairings offered by spirits’ broad palette of aromas.
Finally, we have selected some unusual gems, slipped in as little surprises among these pages, from a Scotch whisky matured in a Caroni barrel, to a Calvados matured in a Swedish whisky cask, an Indian rum made with jaggery, a Japanese shochu produced with black sugar and a sake aged in Meursault casks…
All these creations add a touch of the wild to our Antipodes collection, allowing it to break down borders and add a healthy dose of disorientation to your day.
Thierry Bénitah
CEO of La Maison du Whisky
